website

https://snowsoundaudio.wixsite.com/mysite

music video

halfway evaluation

statment of intent

Statement of intent

The concept of my music video is to portray class, gender and ethnicity to fit in with the song and to display this through sharp and high quality well recorded footage. The concept will fit with the genre of pop by utilising the high production value that is usually influenced upon pop music videos. This will be achieved by using high class utilising expensive material and backgrounds which influence the higher class, this will be contrasted with shots filmed at lower class backgrounds representing the difference between class and how the high production value is achieved. The target audience of 16-25 will be able to recognise this type of genre and the materialistic items such as suits, expensive cars, pools, bars and studios to influence the class structure. As well as this gender will be achieved by using different genders throughout the video which suits the lyrics which reference to romance between genders. Sony music’s core values will be fitting with the music video that has been planned, this is because their core values reference to diversity which is achieved by referencing class and gender. Intertextuality will be achieved by referencing the famous fast and furious movies, with the famous scene from the end of the music video ‘see you again’ this will be easily recognised also being at the end of the music video. Sony music’s core values also reference to the concept of inspiration and using materialistic items, goals can be set and then achieved. The characters/ performers which will feature in the music video are going to fit suit with the genre and record company and audience by being both genders, ethnicity may be referenced, and high-end clothing, materialistic items and backdrops will be utilised to influentially explain this. Mise en scene will be used by achieving the correct things in frame of the scene. This will include well-dressed characters which will be set apart from a background which also references to high end and expensive material. The colours used to identify mise en scene will be achieved by using good lighting, whether this is studio lighting or sun light, it will be used to light up the scene. The representations which will be achieved by this will be class and genre. These will attract the audience as the materialistic examples of class will be appealing to those who are interested in this. Gender will also appeal to both genders as an audience and therefor won’t restrict the output of the music video to just men but both genders. Editing will be used to colour correct to achieve better mise en scene, sharp cuts and quick transitions will keep up with the beat of the song and keep the audience watching and interested. The use of many different angles and shots will highlight the different factors of the music video and allow an audience to stay interested and involved with the video. Narrative will be used to be lip synced by the lead character and the characters involved with the video, this therefore will achieve the narrative parts of the music video, relative to the non-narrative segments, performance and b-roll will be influential to keep the audience interested in the music video. Lighting will be used to make the scene non grainy and keep the images looking sharp. Limited special effects will be used, this is to keep the class used and to make the video not look overloaded with effects. Overall, the message of the video is linked with the lyrics, about the diversity and different views of a relationship, this also ties in with the intertextuality and is shown throughout the video.

music video plan

Plan for music video

Too good cut copy, what happens when

0.07 – starting music

0.07- 0.16- beat starts

0.16 – 0.23 – oh yeh yeh yeh’

0.23 -  1.29 – drake singing

1.29- 2.01 – Rhianna singing

2.01- 2.18 – chorus using both Rhianna and drake

2.18 – 3.13 – beat of the music to end

Lyrics

Oh yeah, yeah, yeah
Oh yeah, yeah, yeah
Yeah, look

I don't know how to talk to you
I don't know how to ask you if you're okay
My friends always feel the need to tell me things
Seems like they're just happier than us these days
Yeah, these days I don't know how to talk to you
I don't know how to be there when you need me
It feels like the only time you see me
Is when you turn your head to the side and look at me differently

Yeah, and last night I think I lost my patience
Last night I got high as the expectations
Last night, I came to a realization
And I hope you can take it
I hope you can take it

I'm too good to you
I'm way too good to you
You take my love for granted
I just don't understand it
No, I'm too good to you
I'm way too good to you
You take my love for granted
I just don't understand it

I don't know how to talk to you
I just know I found myself getting lost with you
Lately you just make me work too hard for you
Got me on flights overseas, and I still can't get across to you

And last night I think I lost my patience
Last night I got high as the expectations
Last night, I came to a realization
And I hope you can take it
I hope you can take it

I'm too good to you
I'm way too good to you
You take my love for granted
I just don't understand it
No, I'm too good to you
I'm way too good to you
You take my love for granted
I just don't understand it

Music video shot at kitchen

Time	Description	Audio
0.01	Opener, panning shot of table
0.02	Shot of bottles in ice buckets
0.03	Shot of people in background
0.04	Pan past lead character, suited and see people in background
0.05	Drinks in hands
0.06	Long shot of whole event
0.07	Mid shot no faces nor lower than the waist

Music video shot in studio

Time	Description	Audio
0.01	Long shot
0.02	Close up of speakers
0.03	Close up if screens
0.04	Mid shot of lead facing the camera
0.05	Side angle of face in mic
0.06	Close up of laptop of recording software etc
0.07	Long shot of behind the character

Music video shot at pool  

Time	Description	Audio
0.01	Long shot of pool
0.02	Static of lead standing in front of the pool at edge with house as backdrop
0.03	Static of sitting on lounger facing camera
0.04	Pan of everyone there sat down talking
0.05	Sat on edge of decking with pool as backdrop
0.06	Close up of ice bucket next to loungers with drinks in with pool in background
0.07	Statics of everyone looking at camera with pool and house as backdrop

Music video shot at car

Time	Description	Audio
0.01	Front headlights/ side panel shot
0.02	Steering wheel shot with pedals under
0.03	Front of car shot
0.04	Sitting on/ standing next to front of car
0.05	Sat in car long shot of side angle with no roof
0.06	Back of car with lead character in drivers’ position
0.07	Walking by the car, followed, with duffel bag in hand.

Music video shot at kitchen   people talking smilling laughing, expressing hapoy emotions

time	Description	Audio
0.08 – 0.16	People speaking in background as a group, laughing smiling like a meet up
	All dotted around visuals
	Pooring drinks
	Picking up drinks

Music video shot at studio

time	Description	Audio
0.08 – 0.16	Sat there working on music, different angles.
	Sat looking at camera no lyrics

Music video shot at pool

time	Description	Audio
0.08 – 0.16	People all sat around pool, talking, drinking
	Visuals of the pool
	Looking at camera no lyrics

Music video at car

time	Description	Audio
0.08 – 0.16	Stanid g in front of car
	Sat in car
	Leaning on car
	Visuals of car
	Looking towards the camera with car

Music video shot at kitchen

Time	lyrics	Description
0.16 - 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Leaning on counter, singing it towards the camera with other characters in the background
0.16- 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Holding drink in social group all interacting, at the back but singing through the group towards the camera
0.16 – 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Behind the island, with group surrounding, leaning forward singing

Music video shot in studio

Time	lyrics	Description
0.16 - 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Singing into the microphone facing towards the studio
0.16- 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Singing towards the camera with the studio set positioned behind with different coloured lights but white lights facing the studio set to illuminate the main lead.
0.16 – 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Front shot of singing into the mic close up of face.

Music video shot at pool

Time	lyrics	Description
0.16 - 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Standing in front of pool with pool as backdrop singing towards the camera, people sat down on the deck chairs in background.
0.16- 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Sitting on deck chair singing towards the camera with pool in background.
0.16 – 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Everyone stood talking with lead singing towards camera with house in background.

Music video shot at car

Time	lyrics	Description
0.16 - 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Leaning on front of car signing towards the camera. Headlights on facing the camera with slight angling to the left.
0.16- 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Sitting in drivers seat, camera mid shot to the side signing towards the camera.
0.16 – 0.23	Oh yeah, yeah, yeah Oh yeah, yeah, yeah Yeah, look	Standing in front of the car, lights on doors open and roof down, singing towards the camera.

Music video shot at kitchen

0.23 – 0.37	I don't know how to talk to you I don't know how to ask you if you're okay My friends always feel the need to tell me things Seems like they're just happier than us these days	At the front of the bar set, with people in the background and a opposite gender alone to the left, singing towards the camera
0.40 -55	Yeah, these days I don't know how to talk to you I don't know how to be there when you need me It feels like the only time you see me Is when you turn your head to the side and look at me differently	In group circle, speaking forwards, then following camera as camera walks backwards till out of the group and out the back of the house/ out to the front with everyone in the background.
55 – 1.14	Yeah, and last night I think I lost my patience Last night I got high as the expectations Last night, I came to a realization And I hope you can take it I hope you can take it	Sat on side, singing into the camera with people in background all socialising, setting apart looking lonely and showing emotion towards the camera	Part ‘high’ shoots up to the studio.
1.14 -1.29	I'm too good to you I'm way too good to you You take my love for granted I just don't understand it No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Another shot cut, to a different location, people in front of the bar, set back from them in corner alone, girl next to them talking to another man worse dressed but laughing etc, displaying they are together.

Music video shot at studio

0.23 – 0.37	I don't know how to talk to you I don't know how to ask you if you're okay My friends always feel the need to tell me things Seems like they're just happier than us these days	Singing towards the camera, studio positioned in the background, shot taken dead straight on. With equipment behind
0.40 -55	Yeah, these days I don't know how to talk to you I don't know how to be there when you need me It feels like the only time you see me Is when you turn your head to the side and look at me differently	Shot change, low angle from the left of the mic, singing towards the camera, next to the mic but not into the mic.
55 – 1.14	Yeah, and last night I think I lost my patience Last night I got high as the expectations Last night, I came to a realization And I hope you can take it I hope you can take it	Close shot on face, turned from the studio set, facing the camera and singing into it with hand expressions	Part ‘high’ shoots up to the studio.
1.14 -1.29	I'm too good to you I'm way too good to you You take my love for granted I just don't understand it No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Turned around again like the first shot but from a left side angle rather than a straight on angle.

music video shot at pool

0.23 – 0.37	I don't know how to talk to you I don't know how to ask you if you're okay My friends always feel the need to tell me things Seems like they're just happier than us these days	Singing towards the camera with the backdrop being the pool longways.
0.40 -55	Yeah, these days I don't know how to talk to you I don't know how to be there when you need me It feels like the only time you see me Is when you turn your head to the side and look at me differently	Sat down on lounger legs straight angle from the step corner of the decking angles mid shot and with the lead singing towards the camera but only in the left 1/3 of the frame
55 – 1.14	Yeah, and last night I think I lost my patience Last night I got high as the expectations Last night, I came to a realization And I hope you can take it I hope you can take it	Low angle shot, singing into the camera with the house in the background of the shot. Camera man off of the decking while the lead sings into the camera. 2 or more in the background talking on the loungers.	Part ‘high’ shoots up to the studio.
1.14 -1.29	I'm too good to you I'm way too good to you You take my love for granted I just don't understand it No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	On edge of pool, moving camera following the lead round, moving into the character and away from the character as the lead sings into the lense.	In the pool, arms on side looking into the camera static shot.

Music video shot at car

0.23 – 0.37	I don't know how to talk to you I don't know how to ask you if you're okay My friends always feel the need to tell me things Seems like they're just happier than us these days	Singing out the side of the car as the car is moving along, whether in passenger or main seat.	Singing at the camera from the outside of the car, the car positioned behind the lead as the doors are open and all the lights are on with the lead character as the focus.	For all, if possible, sing whole purple part of song on in passenger seat of the moving car with car following it
0.40 -55	Yeah, these days I don't know how to talk to you I don't know how to be there when you need me It feels like the only time you see me Is when you turn your head to the side and look at me differently	Leaning against the car or sat on the driver side bonnet, 1 take: doors shut lights on 2 take: doors open light on	Sat in the main seat, from a front angle, but to the left side singing into the camera moving and following or static and not following
55 – 1.14	Yeah, and last night I think I lost my patience Last night I got high as the expectations Last night, I came to a realization And I hope you can take it I hope you can take it	Singing out of the car, towards the camera, however some times looking down expressing emotions drawn by the lyrics of the song	Standing out singing walking away from the car with someone following the filming keeping equa distance from the original spot.
1.14 -1.29	I'm too good to you I'm way too good to you You take my love for granted I just don't understand it No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Static shot at the front of the car, at an angle expressing the side, static camera no movement singing towards the camera and gradually moving in towards it.	Side shot singing out of the car towards the camera.

Music video shot at kitchen

Time	lyrics	Description
1.29- 1.31	I don't know how to talk to you I don't know how to talk to you I just know I found myself getting lost with you Lately you just make me work too hard for you Got me on flights overseas, and I still can't get across to you And last night I think I lost my patience Last night I got high as the expectations Last night, I came to a realization And I hope you can take it I hope you can take it	Singing at camera in kitchen
Visuals of cars, studio, pool, bar set and everything .

Music video shot at kitchen

Time	lyrics	Description
2.01	I'm too good to you  I'm way too good to you	Siunging at the camera with the opposite gender acting the female speaking and laughing with another guy
	You take my love for granted I just don't understand it	On front of island, leaning into camera, opposite gender next to the lead
	No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Singing at camera, tracking back and following but then stopping presenting the whole scene. Lead singing with the opposite in background

Music video at studio

Time	lyrics	Description
2.01	I'm too good to you  I'm way too good to you	Signing at the camera, backdrop but leaning into the camera
	You take my love for granted I just don't understand it	Working on work, still singing into the camera with hand expressions
	No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Finally, singing slouched in the chair, hand expressions towards the camera with the set in the background.

Music video at pool

Time	lyrics	Description
2.01	I'm too good to you  I'm way too good to you	Leaning over the side of the pool edge, camera non-static following the lead. Pool in background shot longways.
	You take my love for granted I just don't understand it	Sat on deckchair, slouched over leaning over with pool on the right. Moving up close low angle shot.
	No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	Standing, house in background. Singing towards the camera using hand expressions.

Music video at car

Time	lyrics	Description
2.01	I'm too good to you  I'm way too good to you	Standing in front of the car, lights on the car, static shot filming the lead singing towards the camera with hand expressions
	You take my love for granted I just don't understand it	On side of the car slouched looking towards the camera. Singing using hand expressions
	No, I'm too good to you I'm way too good to you You take my love for granted I just don't understand it	In seat of driver, hand on wheel then take off expressing at the moving shot to the right side	In passenger seat, following the car. With a moving camera as the car moves along in the direction of the camera.

overall visuals to get to chop up

in kitchen

Bottles in ice, with people in background out of focus Shots mid shot no face not lower than waist other side of table Long shot of everyone speaking

In studio

Shot of whole studio Side angle Close ups

At pool

Shot of pool Close ups of deck chairs Close up along pool Long shot of whole space

At car

Shots down side of car Briefcase or bag to express class in right hand as walking down side, camera following from behind Shots of car Car open and lights on From back of car.